Yesterday, Ms. Barbara S Falcon, AESA's Project Manager, took part in the European Commission Conference "Supporting rural business success across Europe" on behalf of project AGROinLOG. This event was the chance for policy-makers, industry representatives, networks, civil society groups and all interested stakeholders to discuss recommendations to foster the large-scale deployment of innovative business models that can support sustainable growth and job creation in European rural areas. Along with the vision for the present and future rural development policy framework, the conference explores current opportunities to develop supportive rural business environments and make collaboration the key to success for rural entrepreneurship.