AGRICULTURE AND RURAL DEVELOPMENT
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AGRICULTURE AND RURAL DEVELOPMENT
  • Agriculture and Agricultural Infrastructure
  • Veterinary Services and Animal Health
  • Food Safety and Food Security
  • Agribusiness Development
  • Rural Development
  • Farm Management
  • Plant Health
  • Fishery
AGRICULTURE AND RURAL DEVELOPMENT
  • Agriculture and Agricultural Infrastructure
  • Veterinary Services and Animal Health
  • Food Safety and Food Security
  • Agribusiness Development
  • Rural Development
  • Farm Management
  • Plant Health
  • Fishery
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Environment
  • Coastal & Marine Resources Management
  •  Pollution and Waste Management
  • Watershed Management
  • Climate Change
  • Forestry 
  • Water Resources
  • Management
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Social Development
  • Human Resources Development
  • Labor Market Interventions
  • Local Development
  • Education
  • Health
  • Civil Society Strengthening
Economic Development
  • Trade Development
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  • Regional Development
  • Private Sector Development
Economic Development
  • Trade Development
  • Investment Promotion
  • Regional Economic Integration
  • Regional Development
  • Private Sector Development

TADCO Olives Products Manufacturing & Marketing Complex Feasibility Study Consultation

Country: Saudi Arabia

Sector(s): Agriculture and rural development

Date: 07/2018 - 07/2018

Client / Beneficiary: TADCO Tabuk Agricultural Development Company

Financing Agency: TADCO

Project Value: 115,000 €

Description of the project and Services provided:

The consultant will be tasked to assist TADCO in the development of a new company (Newco) and defining its business plan. The Newco should incorporate a new vision and be focussed on the marketing actitivies of olive oil products produced by the old company

In particular, the present contract will cover only a preliminary stage of the feasibility study. The consultant will provide a comprehensive description of the olive oil market by analysing the offer and the demand of olive and olive oil products. Moreover the consultant will define the marketing opportunities of the Newco by describing the potential market share and the positioning of the Newco olive products in the target market.

The results of the project are:

The final output will include a description of the offer and demand side for olive and olive oil products together with a trade survey covering various aspects ranging from trade standards to certifications, anlaysis of the competition, distribution system etc. and a consumer survey covering perceptions of the leading olive oil brands in the Saudi market, the brand anatomy of competitor brands, and the characteristics, benefits, values, emotion, personality, user image and communication strategies and actions that make the leading brands distinctive in consumers’ minds. TADCO will be provided with tje positioning of NewCo olive products in the target markets, and the suggested strategies and tactics for facing competition, including the distinctive and relevant benefits that will appeal to the targeted customer segment market and the assessment of potential threats from new players into the market;

Subsectors of activities:

  • Agribusiness
  • Agriculture
  • Farm Management
  • Agro-Economics